The phones had 3G connectivity, a rare but desirable feature at the time. It all started in 2008 when Apple released the first iPhones in Japan. The initial objective was to fill a quality gap in the existing market. Apple was looking to gain market share by introducing some desired benefits. Unlike other markets, Apple entered Japan with a straightforward strategy of disrupting the market. Here, we uncover the truth hidden within this mystery.Īpple’s success can be traced back to its initial entry into Japan’s mobile phone market. This well-known reality begs the question of why Apple so easily dominates Japan’s smartphone market, despite being a foreign entity and Japan’s technological prowess. Japan’s reputation precedes it in the domain, having surprised the world with numerous inventions or innovations such as the laptop, pocket calculator, Blu-ray players, and various video game innovations among other revolutionary technologies.īecause of the Japanese people’s preference for their own creations, Japanese products almost always outsell foreign products. Given Japan’s technological prowess, the dominance is as intimidating as it is intriguing. The technology company has a 65 percent market share in Japan, the highest percentage it has ever achieved in a single country, including its home country, the United States. Over the last decade, Apple has risen to become the dominant smartphone company in Japan.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |